Meet the people behind
 Gedeon Group

Family Roots, Legacy of Industry Experience

Our Story

A multi-generational family business, weaving a legacy of style and innovation since 1949.

1949 Establishment of Gedeon & Co.

Michel Gedeon Senior embarked on a visionary journey into the fashion industry, importing a curated selection of international products to his beloved country Lebanon. This marked the inception of our foray into the region, where we diligently expanded our footprint, bringing a touch of global elegance across multiple countries.

1982 - 2000 Expansion into the GCC with the introduction of luxury fashion houses.

In the 1980s, Toni assumed leadership, forging robust alliances with major luxury fashion houses like LVMH. This pivotal era marked the inception of our representation of esteemed brands, solidifying our presence as purveyors of unparalleled luxury across the GCC.

2000s Growth in the Middle East market through the addition of more luxury brands.

As our journey unfolded, an unstoppable momentum fueled our ascent to become pioneers in the GCC, proudly leading the representation and establishment of exclusive luxury fashion brands.

2019 The new generation propels the business forward entering the African market and bringing on board mid-level lifestyle brands

The dynamic new generation injected fresh energy into the business, driving us forward with a bold expansion into the vibrant African market. We strategically introduced mid-level lifestyle brands to cater to the unique preferences and needs of our expanding clientele, enriching our commitment to diversity and style.

2024 Celebrating the 75-year anniversary!

We joyously celebrate our 75th anniversary, a remarkable milestone in our journey. Proudly, we announce this significant achievement and eagerly anticipate the exciting opportunities that lie ahead in our future endeavors.

Key Numbers

2024

Year Founded

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Markets

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Brands represented

Team

Meet the people behind our success

Toni Gedeon

Founder & Chairman

Michel Gedeon

CEO

Malek Gedeon

CFO/COO

Tara Gedeon

Managing Director

Join Our Team

We are always open to skilled individuals who are eager to push boundaries and grow within our company

Sales

Join our team and contribute to our success. If you're passionate about fashion and eager to make an impact, apply now and be a part of our dynamic sales team!
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Marketing

Join our team and be a driving force behind our brand's success. If you have a creative mindset, apply now to be part of our innovative and collaborative environment!
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Logistics

Join our team and explore are warding career in logistics. If you have a keen eye for detail and organization, apply now and play a role in the smooth flow of our operations!
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Finance

Join our team and be a key player in managing financial success. If you have a strong analytical mindset, Apply now to contribute to our financial excellence!
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Accounting

Join our team and be a vital part of maintaining financial integrity. If you're detail-oriented and thrive in a numbers-driven environment, apply now to contribute to our growing success in accounting!
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General

We're always on the lookout for talented individuals to join our team. If you're ready to make an impact and don't see a specific position that fits your skills, apply here, and we'll reach out when an opportunity aligns with your expertise.
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Our Offices

We're always available online, but if you'd like to meet us in person, you can visit us here:

Beirut, Lebanon

Dubai, UAE