Calida is one of the European's leading underwear brands. The brand represents innovation materials, outstanding craftsman and a passion for detail. For over 75 years, the company has been transporting its values of sustainability, premium Swiss quality and contemporary design all around the world. It became the world's finest underwear company to introduce the Made in Green Label, showing the constant progress and advancement in technological innovations to create a better world.
Gedeon & Co. has represented Calida since 1984 and has acted as a franchisee in Beirut, Lebanon, operating a mono-brand store from 1999 until 2024.
Lebanon