The Brand

Giorgio Armani, founded in 1975 by the iconic Italian designer Giorgio Armani, stands as a symbol of timeless elegance and luxury in the fashion industry. Renowned for its clean lines, sophisticated tailoring, and neutral color palette, the brand encompasses various lines, including the haute couture Prive, the classic Giorgio Armani ready-to-wear, the youthful Emporio Armani, and the formal-focused Armani Collezioni. With a global presence and a strong influence on red carpets worldwide, Giorgio Armani has not only made a significant impact in fashion but has also extended its reach into beauty, fragrances, and home furnishings, maintaining a commitment to quality and sustainability in its products and practices.

Our Role

As their exclusive agent in Lebanon from 2005 till 2008, Gedeon opened a 9-window, 400 sqm franchise store for Giorgio Armani in Downtown Beirut (Solidere) in a joint venture with Rubaiyat Group Saudi Arabia, one of the leaders in the Saudi Arabian luxury fashion market.

Locations

Lebanon

Saudi Arabia